June 2010 essay question - decoding

What significance does the continuing development of digital media technology have for media institutions and audiences?

TOPIC - Film Industry - media institutions and audiences
ASPECT - Digital Media
               - Computers: editing - Mad Max
                                     CGI - Ex Machina
                                         filming mad max
               - Distribution: Download - Netflix - illegal downloads
                                                       - DVD, Blu-Ray - free download - CHEAPER - consumer                                                                    provider
               - Marketing: YouTube, social media, viral marketing
VIEWPOINT - developing and improving
INSTRUCTION - Talk about the significance